How to Start Instagram Marketing Agency
Are you thinking about “How to start an Instagram Marketing Agency”? You are in the right place because here I will share with you some best tips which you definitely need to know about how to start your Instagram Marketing Agency.
Instagram is the second most accessible network behind Facebook worldwide. Almost the one-billion active monthly users or 500 million daily Instagram stories with popular visual-first social media.
A huge amount of people have joined Instagram all around the world. You will be able to see people, including individuals, their pets, or businesses. The growth of brands who are developing their presence on this social media platform (Instagram) has skyrocketed.
Why Do You Have to Market on Instagram?
The best benefit of Instagram compared to other social media platforms is its visual nature. When you have a business that gives profits from designing your products or service, that has a most noticeable end result because this is the best platform to showcase your content perfectly.
Your videos, images, or illustrations are the best fitting content for this Instagram platform, but you have to create a strategy that will ultimately determine whatever your types for publishing content and how mostly you post.
While your strategy is established, we drive into a new social media platform; it doesn’t matter how good this is working for everybody else’s business; it will keep you more focused on your goals or the most important about your targeted audience.
How to Build your Instagram Marketing Strategy?
While building your Instagram marketing strategy, you need to understand these points:
- Set up your Goals
- Determine your Targeted Audience
- Conduct with competitive analysis
- The editorial calendar configure
- Constantly build a brand
- Increase your follower base
Set up your Goals
Always before you are going to post on Instagram, assume that and ask yourself (or your team) the one thing:
Why did you come to Instagram? As this is the most popular platform, that shouldn’t be your answer because every business purpose is different.
For being successful on Instagram in the long term, you need to set up your goals and purpose, which help you to justify your energy, time, or investment.
However, it has no exact answer, and maybe you would like to use your Instagram feed for selling or posting your service & products.
Consider your Instagram Target Audience
While determining your audience you want to reach or if you start Instagram marketing. If you are following other Instagram marketing strategies, then draw from those to keep your consistent efforts.
Do not forget some factors like Location, Age, Gender, Income, Interests, Motivations, and Pain points.
If you don’t know where you have to start? Then you need to firstly monitor the events or hashtags of interest related to your business.
Then observe who is using and engaging with these all hashtags and their profiles. Moreover, you can take a look at your competitor’s followers.
Conduct a Competitive Analysis
During determining your Instagram target audience, you have to do a competitive analysis to check and see what other marketers are doing in similar categories.
In case you know about your Top competitors, then you need to start by reviewing their Instagram profiles. If not, then search terms with your similar business.
Try to conduct an instant audit of related accounts to look at what posts are getting the higher engagement, what primary hashtags they are using, and what they include captions in their posts as well as how they are growing.
In this information, you need to serve as a benchmark while you start and grow your personal account. During auditing your competitors’ posts, take note of any types of opportunities they missed.
Add the unique content while mixing, which helps their business to stand out from the rest.
Configure the Editorial Calendar
By creating an editorial calendar, you can easily save time and even manage your Instagram presence. Only you have to just fill your calendar with a few Instagram post types and plan your captions, and hashtags, and your posting time early.
Build the Consistent Brand
Disjoint and some random content may confuse your audience, and it can cause you to lose your followers. If you want to prevent this, you need a consistent brand aesthetic on your Instagram accounts. You need to determine how this looks by thinking about your brand.
What value is providing your brand? How can your customer define your brand? Maybe you are bold, playful, gritty, or adventurous?
Here are some apartment therapies for branding that are brighter and clean with the organization; it can also reflect your account using these three traits.
Ideally, when your brand aesthetic helps your brand become more recognizable, what’s the meaning when somebody can see pictures in their feed or easily become recognizable without using the name.
How to grow your Instagram Follower Base?
If you want to grow your followers, then you have to be more serious or energetic. You may get tempted to take this easiest way to just only buy followers…. But this is my highly recommended to you don’t do this ever!
If you buy followers, who are not actually driving your engagements, which is easily considered about your posts are being seen.
Your username should always be searchable or recognizable. If people can not search for you, then you know how they will follow you!
Always fill out your bio. However, this is the last thing people see before they make a decision to follow you and make sure when you include yourself and what you do.
After optimizing your profile then you can start posting. This is the beneficial tactic to populate your feed with 10 to 15 high-quality posts before you are going to start engaging with your people.
Imagine, if somebody visits your profile and they find completely empty posts, they definitely do not follow you.
Then, you need to start your followers’ accounts that are more interesting or easily relate their business with your feed.